Taio Cruz is certainly making headway in the UK music industry. This young talented singer/songwriter/producer is gaining serious acclaim having won a Brit, being nominated for a MOBO and very much in the minds of many budding pop stars for his writing skills. You can't deny this pop star has much to give and gaining a number 1 with his first single 'Break Your Heart' from Rokstarr, his second album, Cruz means business.
I was instantly put off listening to Rokstarr as 'Break Your Heart' is the opening track and no matter how good a pop track it is, it irritated me and it was played so many times on radio. Other releases like 'No Other One' and 'Take Me Back' I preferred and as you get used to Taio you can't deny his songs are seriously catchy. However if you liked 'Break Your Heart' you will love this. Obviously I would have been a fool not to listen to this album as it's clear Cruz is a serious talent and could certainly rival the Americans in pop hits. Rather than going down a predictable pop formula Taio does incorporate new sounds and it does add a bit of power to the mix, with understated grime and electro influences. It's certainly going to be a winner with the kids.
There's no denying Rokstarr is a very good pop album. It is edgy in a pop sense and has a serious amount of sophistication for a young producer and songwriter. Maybe it's just I'm a bit too old for this vibe. He's a smooth operator with serious slick skills and I could be all over it if I was a teenager but for an old psycho like me it's a Christmas present for my niece not a piece in the puzzle for my progression. Yet top marks for Rokstarr and respect to Taio.
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